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The Christmas light Installation Industry is booming!

Are you prepared for running and growing a company?

Starting a Christmas light install company is the easiest part. But taking calls from new leads, estimating, closing, hiring, training, tracking jobs, tracking inventory, remembering service calls all on top of being in the field installing the jobs yourself all while budgeting enough money for take down payroll is often the reason lighting companies fold in years 1-3.

Have you taken a Christmas Light training or webinar and still wondering what is missing?

There seems to be no end to Christmas Light Installation trainings, webinars, and franchise type of opportunities. Yet my messenger, DMs, texts, and calls still fill up with guys and gals who took a training and are now lost and all alone. 

Trainings are great! You can learn a ton! And I actually recommend them as a great way to dive in and start learning the Christmas Light Installation industry. 

BUT the biggest kept secret in the Christmas Light Installer industry about decorating is....IT'S FUCKING EASY! 

Look, it's not rocket science to learn how to decorate professionally. I have trained 20 people in a season by myself to install and make it look bad ass where your clients will love it, and these are seasonal employees! They know they are getting fired in January, yet I can still train them quickly on the way I want my installations to look. 

Once you learn the concepts of decorating, doing the work is the easy part. 

So you know how to hang Christas lights, now what?

Coming out of a training the energy is oozing from you and you're ready to just explode your business. But how?

Of course you know the basics of Facebook, Google My Business, your website, friends, family, clients from your other service. But what do you do with all of that? How much do you charge? You know the training said $8 a foot or $5 a foot but you don't believe your trainer knows your market and after the first person turns you down you go to $2-$3 a foot just to try to get clients. Sound familiar?

What if there was someone who has been in your exact mental frame on pricing before that can help you test and stretch the amount clients will pay for your services?...With your actual clients and leads...

What else are you offering your clients? How you market and your client journey says the most about you. Have you been marketing and acting as if you are the handy man throwing Christmas lights up? Or a trained professional that has studied their craft and can provide an experience that no one else in your market provides.

Cold hard facts, your clients can get lights ANYWHERE and you're not special, unless you SHOW them you are.

"The biggest kept secret in the Christmas Light Installer industry about decorating is....IT'S FUCKING EASY!"

- Captain Matt

If you don't provide an EXPERIENCE with over the top client treatment, before, during, and after the sale, you won't land the jobs or make the money you are capable of making. I've seen it over and over again where most people that jump into Christmas lights are out of business in 1-3 years. 

A weekend of training only takes you so far. Once you get started installing then came insurances, employees, vacations, workers comp, scheduling, inventory, branding, marketing and trying to get yourself paid on top of it all! 

In this program we will cover all of this! And not only in pre recorded videos and lessons, but live on the phone weekly and even in person in your hometown with boots on the ground. I don't just want to help guys and gals hang lights, I want to change their lives with lighting. 

  • ​Ready to gain the confidence you need to establish yourself as the professional?
  • ​Ready to unlock your potential that already exists inside of you?
  • ​Ready to have someone to hold you accountable for what you say you are going to do?
  • ​Ready to dive deep on your business and take a real honest look at where you're heading and what needs to be done to change the course?

Mentoring Program

Captain Matt training business owners how to install lights

Current availability is for mentorship for outdoor lighting service businesses. Whether you are just starting or have a few hundred thousand in revenue. This program will help with your branding, client experience, staff, training, processes, life and includes a hometown visit where we meet in person during an intense week of working together. This program is going to be intense and will require you to work. It will require you to invest your time, energy, and money into making your business better for you, whatever that means to you.

Pre Work

Before we even get started into exploring how to improve your life and business, first we must dive in DEEP with a full review of your business and what you’re doing now. From social media, branding, client journey, CRM, staff, finance, and more.

Home Town Visit

Once you provide this information I’ll dive deep into it, learning everything I can about you and your business. I will visit you for a full week. During this time we will review what I have seen so far and I will review your people and processes in person. We will do night time demos, installations, proposal meetings, design training, and more. 

The Work

We will work weekly on your business together. Including strengths and weaknesses, areas to improve, based on sales, installation, staff, and branding. We will have an hour long conversation once a week hyper focused on company branding, sales, and installations, and processes. I will also be available for calls and texts to help with designs, or questions throughout unlike other programs you will have direct access to me!

Known Throughout the Landscape Lighting and Christmas Decorating Industry

Captain Matt with his mentor Nate Mullen
Sandy Beach Lighting from Indiana with Captain Matt
Mike Long from Chicago with Captain Matt
Landscape Lighting Coach Ryan Lee with Captain Matt
Silver Bells Lighting from Idaho with Captain Matt
lighting guys from around the country with Captain Matt
Dustin Howes from Utah with Captain Matt
Chris Apfelstadt from Ohio with Captain Matt
Landscape and Christmas Lighting guy Nick from Alabama with Captain Matt
Captain Matt on Season 3 premier of Lighting for profits podcast
Johnny from Arizona talking to Captain Matt
Captain Matt with Manny from Canada

Pre Work:

Current Business Review Includes Items Like:

✅  Social Media Review:

All social links gone through to see consistency and style.

✅  Review all branding:

Logos, business cards, wraps, personal style, uniforms.

✅  Review entire client journey:

How does a lead come in from nothing to being a client. From first phone call to final walk through. 

✅  Review of sales process and scripts:

Review the answering script for phones, emails, and social. Who answers it? Whats the goal of email #1?

✅  Review of design process:

Who does your designs? How? Always the same? Thoughtful or on the spot? How is quote delivered? 

✅  Review of installation process and procedures:

Is there a sheet that installers review? Pack outs? Take off sheets?  Pictures? Company cam? Drive? Client interactions.

✅  Inventory review:

Is there a process? How do you maintain inventory? Do you order per job or keep stock or both?

✅  Guys arriving and departing shop daily?

Is there a process? Is it written? Easy check list? Does everyone actually know what to do? How do you know whats in the trucks? How do the guys know what they need? What happens at the end of the day? Pack out and clean or just leave?

✅  Marketing?

Do you have a system or calendar in place to reach out to previous clients to sell them more? Are you running ads? To whom? In what format?

✅  Financials Review:

Send in your financials so I have a holistic view of the company. Will discuss budgeting, operating expenses, daily/weekly operating expenses.

✅  Pricing review:

How is pricing determined? Overview of how a sales person would make an estimate or quote.

✅  Company Mission and Core Values Review:

Is there core values? Does your staff know them, are you actually leading with these values or are they bullshit?

✅  Meet the staff videos:

Send in a video of each staff member introducing themselves and going over the questions asked of them so I have a better idea of who is who and how it all operates.

✅  Website Review:

Look over your website from a clients prospective and from a digital marketing perspective. Include a report for each.

Home Town Visit Work:

During our week together we will spend a ton of time together working including:

✅ Install Processes:


We will sit down and come up with your very own installation process, so that you and every member of the team knows what is expected of them. When they leave the shop, when they arrive on site, when they are installing, when the clean up, and when they arrive back at the shop.

✅ Install Visits:

I will go out with you and/or your team on an actual install. See how they are doing it and what their normal steps are. I will advise and show new methods or other ways to consider for the future.

✅ Sales Calls:

I will listen to some of your sales calls first. I will answer the phone and lead some conversations with prospects as well to help give pointers and build confidence. 

✅ Design Training:

Much of our time will be spent on Christmas lighting design and why it matters and how it's different than other outdoor lighting. The rules, when to break them, what industry standards to ignore, how to keep it simpler at the same time doing installs others refuse to attempt. How you can present it to clients and how to make pricing from a design, make a take off sheet, and make an order sheet. 

✅ Proposal Videos:

Attend and or lead a proposal meeting video delivery to show you techniques and confidence builders to build trust with clients. 

✅ Attend one of your company meetings:

Let me see how you interactive with your staff and how they interact with you, and the type of leadership style you have. We will discuss afterwards.

✅ Meet and sit with any of your office staff you would like:

Want me to understand how your office manager works, your sales guys, etc. I will sit with them for a few hours and get a better idea of what they are doing for the company and discuss with you new possible ways they can help with efficiencies or boosting revenue.

✅ Meeting to hear “why” your brand is what it is and what it means to you:


Let's chat and get an idea of why your business is what it is today. Why you started it, your tag lines, concerns, and dreams.

Our Work:

Our week together and what you learn will in and of itself be worth every penny you invest in this program BUT I want to see you truly succeed and over the next year we will work:

✅ Prepare and send reports from my visit:


I put together reports from all of my notes and observations from my entire time with you and reviewing your company. These may include what I saw, areas of weakness, areas of strength, suggestions of new things to try, and other recommendations based on sales, installation, staff, and branding. Note this is mentoring so while I will report on all of these things it is your job to work with me on discovering what will best work for you and why. 

 ✅  Weekly personal one on one calls:

We will have an hour long conversation once a week for the entire year. In these calls we will be hyper focused on company branding, sales, and installations.

✅ Design Help - Virtually

I will be available for calls and texts to help with designs, or questions throughout the program. 

✅ 30 Day Action Plan

Together outside of and during the standard calls we will work on a 30 day action plan for you and your business.

✅ A year of Quarterly Goals

Together outside of and during the standard calls we will work on a years worth of quarterly goals for yourself and your business. From revenue, to uniforms, to new websites, quarterly goals should be much more than simply revenue or profit based.

✅ Real Relationship


Look to be a success in your business we are going to have to get personal. All areas of your life have an effect on every other aspect between body, being, balance, and business. Over this year mentorship programing we will get to know each other on a deeper level than simply business.​

Ready to level up your Christmas Light Installation business?  

You must be ready to have no excuses. Space is extremely limited to 5 people in 2025.

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I am only taking on 5 clients for this program currently! I will not open up anymore spots. These 5 men or women will get full access to the information they can use to change their business, if they want to.

Apply today before it is too late, there are not many things that can drive a person crazy like a "WHAT IF"

This program is a 1 year mentoring program for outdoor lighting companies from start ups to established. These 52 weeks are meant to be rocket fuel to help you discover in your own business how to make more money, not theoretically, not just with examples, but with your actual business.

Inside this program you will learn, discuss, and dive into:

YOUR CURRENT COMPANY:
You will open up and share the truth about your current company, whether thats great, good, bad, non existent. You must be truthful and vulnerable without the bullshit for this to work to its full extent.

INVENTORY: 

How to track your inventory.
How to know how much inventory you need to get started each year.
How to store inventory.
Where to buy inventory. 
What inventory to buy.

EMPLOYEE TRAINING: 
Training videos for your employees showing different techniques.
Live in person training in your hometown, optionally with your core staff.


SALES/CLOSING: 
Loose scripts to follow to close deals over the phone for thousands of dollars without leaving the office.
Training on how to be confident and become the professional in the clients eyes with the correct wording and phrases. 
Real examples of estimates and invoices.
Help setting up an estimating software.
Live in person training in your hometown, optionally with your sales person/team.
The option to join to receive a remote sales force trained personally by me, Captain Matt, who can close jobs over the phone and fill up your schedule while you do what you do best.

INVESTMENT COST: 
How much to budget for your season, whether it's your first or 4th year. (Personalized to you)
Tool List with pricing and links.
Trailers vs Trucks vs Vans. Let's explore what is right for you and then help with an efficient layout.
List of other expenses like payroll, accounting, taxes and more.

MARKETING: 
Ad copy for Google Ads
Ad copy for Facebook Ads
The exact formula and scripts I have used for one of the most overlooked marketing techniques so many forget.
Flyer/Door Hanger Templates
Postcard templates
Email Sequences with script and what triggers to set.
Who I use for SEO.
Pictures you can use.

PRICING: 
We help you come up with pricing for YOUR MARKET. We set benchmarks on when to raise or lower your prices as we discover your sweet spot.
How to determine a price based on the margins YOU WANT, not just matching what others are telling you to do.
Sell VS "Lease" the ultimate debate.
Commercial VS Residential pricing, they are not the same!

SCHEDULING: 
Help determining how long a job should take based on what is being done and YOUR crew.
When should you start decorating?
When should you start asking clients to deposit?
When do you close down taking new work for the season?

EMPLOYEE HIRING: 
Employee awards to help motivate and attract.
How much to pay.
Where to post.
How to get them to come back for take downs.

BRANDING: 
Conversations to help you determine what your brand is, what it represents, and ultimately how to have that encompass everything you do from your website, marketing, to your installation.
How and where to get a logo.
Should you have uniforms? If so where and what do you get?
Wraps, magnets, yard signs? What is right for you?

TRACKING FINANCES: 
Are you profitable on each job?
Did you make money this year?
A walk through of connecting your software to an accounting software.

TRANSITION FROM PART TIME TO FULL TIME: 
Let's discuss what it means for you to do lighting full time.
Should you?
Worksheet to discover what you need to make and produce.
Help you determine you business model. Do you want to be an owner operator, or just an owner, there is NO WRONG answer. Both are fabulous but require different focuses, time, and investments.
What do you do the rest of the year?

INSTALL STRATEGIES:
A walk through of exactly what we give our installation crews for each job and the information provided to them.
A set process for leaving the shop, arriving on site, cleaning up, and coming back to the shop. Customizable to your business.
The exact process we use for take downs, making maps, counting, and storage tips.

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The act of hanging lights is easy, business is hard. Everyday you wake up to economic warfare, are your preparing yourself to win more battles everyday? 

Will you join and transform your business? 

Look I don't know all of the answers, but I do know how to start and build a Christmas light Installation company. From marketing, branding, and process, learn from all the mistakes and the things I have learned in the last 15 years building my Christmas Light Installation company, The Christmas Guys by Elfperts Inc.

I've made mistakes that cost me TENS OF THOUSANDS of dollars, profit off of my mistakes and keep more cash in your own pocket at the end of the year.

A single lesson can save you more than the cost of this program!

DO NOT WAIT only 5 people will be able to join this program this year. Be one of the Founding Five and watch your revenue and profits grow by following and acting on what you learn.

This is the first time I am actively mentoring or coaching people within the same industry as I am. I have mentored and coached people in landscaping and watched as the went from a $26,000 side hustle to $87,000 in the first 4 months mowing grass! An other lawn care company hired me for marketing and had to cancel 6 months later after he went from a one man show to having 2 full crews and not able to keep up with the demand. I've helped take an e-commerce store selling $127,000 annually to selling that and more monthly. 

I know the power of coaches and mentors, because I personally pay and continually invest in myself by utilizing the knowledge and wisdom they bring, and to have a sounding board of people I trust who have been where I am, even when they don't have the answers they can help guide me to what is right for me, and they are worth every single dollar I pay them.

An investment to change everything!

After you complete this course you should be able to easily make your investment back in a day or two of installing Christmas lights, as a professional.

Included:

✅ A hands on deep dive into YOUR business. ($4,264 value)
✅ Learn to manage inventory. ($249 value)
✅ Help with employee training. ($1,950 value)
✅ Learn to sell more. ($2,499 value)
✅ Budgeting for your start of season. ($249 value)
✅ Marketing guides, examples, and ad copy. ($4,999 value)
✅ Pricing Strategies for your market. ($1,5000 value)
✅ Learn how to schedule installations and take downs. ($1,500 value)
✅ Tips for hiring employees. ($249 value)
✅ Branding sessions. ($5,000 value)
✅ Finance tracking tips. ($199 value)
✅ Help setting quarterly and annual goals. ($999 value)
✅ Install Strategies. ($1,999 value) 
✅ 5 Day hometown visit from Captain Matt. ($10,000 value)
✅ Up to $2,000 of travel expenses for the hometown visit. ($2,000 value)
✅ Discounted Pricing on remote Christmas sales closings. ($500 value)
✅ Weekly calls during the program. ($10,348 value)
✅ Access to help with sales and installs. ($649 value)


$49,153 value 

Don't wait to change your life and apply today to see if we are a good fit with each other.

This program


  • ​Learn and discover what to keep in inventory and how much you need.
  • Have tools to help train your employees for consistent trainings. 
  • ​Learn Christmas decorating sales techniques to qualify leads faster.
  • ​Have blue prints for creating your own bad ass proposals and quotes to close more jobs.
  • Design templates for marketing, including post cards, Google Ads, Facebook Ads.
  • ​Help testing your price points to discover Christmas light pricing for your market.
  • ​Branding brainstorm sessions to help set you apart from the handy man.

All of this and so much more, hire the Captain to help set the course for your own ship.

Change the Course of Your Business with The Captain!

Life is short, The Christmas Decorating Season is shorter! DO NOT WAIT!!!

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